La Mercerie is a new cafe inside a fancy furniture store in Soho, and it’s run by the people behind Le Coucou, Upland, and The Clocktower. If this sounds like the sort of place where you can eat a $5 croissant while you shop for $500 blankets, that’s because it is. But it’s also where you can eat smoked salmon blinis and a “petite ribeye” - and, while it isn’t cheap, the food is excellent. The place looks like a spread from an interior design magazine, so expect to find a room full of people who appreciate velvet banquettes and probably know the dates of Fashion Week. You should also expect there to be a wait if you don’t have a reservation.