Rita’s is a Philadelphia chain that keeps things simple by only selling two things: refreshing Italian ices and some of the best frozen custard we’ve tasted. You can also order something called a Gelati, which is a cup of Italian ice with a tall swirl of custard on top. Not only does it eliminate the issue of having to choose, but the creamy, dense custard goes hand-in-hand with tart ice flavors like lemon and cherry. Portions at this Sawtelle shop can get pretty big, so maybe pre-select a podcast to listen to  before you carve away at  a 12-ounce gelati on your lunch break.