La Victoria Panadería
This longstanding Mexican bakery has been around in one form or another since the 1950s, and they're still serving some of the best pan dulce in town. The bread is baked at their Bayview production facility, and driven over to their pink and purple Mission storefront in between Capp St. and 24th. As you'd expect from one of the city's best panaderías—their pan (especially their conchas) are always fresh and moist—two qualities that not everyone nails. The selection varies from day to day, but count on grabbing a tray and picking a mix of conchas, flaky empanadas, savory telera, and a few bolillos. There's no seating, but no one will stop you if you devour everything on the sidewalk outside.
photo credit: Brit Finnegan