Rainbow capitalism is a term that gets tossed around a lot during the month of June. It’s when companies who don’t say boo about LGBTQ+ people 11 months of the year suddenly churn out colorful products looking to capitalize on Pride. In a perfect world companies would stop doing this and amp up their allyship -- the real kind -- year round. But since we don’t live in a perfect world, there’s a way you can use your dollars to fight against rainbow capitalism and get some wonderful, delicious products at the same time. Consider skipping the big labels in favor of shopping these 16 LGBTQ+-owned brands the next time you need spices, chocolate, coffee, or ice cream.
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We’ve written about how much we love Diaspora Co. before but if that doesn’t convince you, their gorgeous photography will lead you to an online shopping cart full of spices. Founded in 2017 in Oakland by Sana Javeri Kadri, the company’s mission is to decolonize the spice industry by buying its products directly from farmers. Their build your pack is ideal if you’re looking to mix-and-match favorites but if we had to choose one that you should absolutely get, the turmeric is especially vibrant and fragrant.
Equator Coffees was recognized as an official LGBT Business Enterprise by the National Gay and Lesbian Chamber of Commerce so you can feel good about their beans and canned coffees. They’re all about sustainability in an industry where ethical practices can be as opaque as a coffee with extra cream.
Shaquanda's Hot Pepper Sauce
Yes, the internet’s favorite bean guy, Steve Sando, is a queer business owner. In case you’re wondering which ones are the best we have an unofficial ranking. That said, regardless of whichever one you’re into, they tend to sell out fast, so if you see something you like be sure to snag it fast.
A queer-founded artisan cheese company. There truly is nothing more to say so if you like cheese, get yourself some Cowgirl.
What’s more queer than a vegan, dairy free ice cream sandwich? Nothing. Order some and let your mouth rejoice. (They’ve also got plenty of full-on dairy options, too.) An ice cream company founded and helmed by queer women … Mister Softee could never.
Popcorn that actually tastes like corn: that’s the pitch. The taste won over everyone from Shark Tank to Oprah and now the brand has expanded to corn dippers, crackers, and cheese balls as well. If you’re looking for a reasonably healthy snack, this will satisfy your crunch cravings.
While it’s not named for the iconic Stonewall Inn in New York City, Stonewall Kitchen is an LGBTQ+ owned brand. A New England classic since 1991, try a jam like this orange cranberry marmalade, that would be especially good on toast or croissants.
Owned and operator by a lesbian couple, 18.21 Bitters has everything you’ll need to impress your friends when you whip out that cocktail shaker. Plus you can stump your history buff friends with the following trivia question: Which amendment instituted prohibition and which one ended it? (Hint … 18.21 Bitters.)
The name says just about everything. This out and proud saison ale comes from Loretta Andro Chung and Sarah Hallonquist, who started brewing it during the pandemic as a way fill the space once occupied by regular queer events. “People could grab a Dyke Beer to go and bring home some solidarity with them,” the founders said. Look for the can with a dog and a cat playing pool. (Yes, really.)
While you’re feeling hoppy, grab a couple of cans of Gay Beer to round out your fridge. This light drink is perfect for keeping Pride going all summer long.
These vegan treats made with ethically-sourced ingredients dreamed up by a queer chef turned chocolatier. That person being the Lagusta of Lagusta’s Luscious, of course. Say that five times fast and then order some. You’ll also want five.
If espresso martinis are the drink of summer (trust us), why not queer yours up a little. Supergay is an organic, craft vodka with a gorgeous label that’ll spruce up your bar cart.
Five North is a chocolate company with an emphasis on LGBTQ+ visibility. They were the first ever brand to have a National LGBT Chamber of Commerce seal their packaging. Try their dark chocolate and pistachio snack bites that feature a hint of sea salt the next time you’re in the mood for something sweet.
Move over oat milk, there’s a new alt-dairy in town. Take Two makes barley milk, a creamy alternative to dairy that’s made from upcycled used grain. Drink it, bake with it, feel good about it on about a dozen different socio-political levels.
Dayum This Is My Jam
Each jar of jam is named after a different...jam. No really, names include “Strawberry Zeal Forever”, “Baby Got Blackberry”, and “Dude Looks Marmaladey.” Jars are priced on a sliding scale to make them as accessible as possible. Queer and trans founder Andy Waller also offers similarly musical themed salsas and pickles.