NYCReview

Lure Fishbar review image
7.6

Lure Fishbar

$$$$(212) 431-7676
Hours:MON
11:30AM-10PM

Lure has been a Soho fixture since it opened in 2004. It's in a subterranean room designed to look like a really nice boat, and it's where you go to enjoy a scene and eat pricey yet more-than-competent sushi alongside an unreasonably good burger.

Lure serves many functions: It’s where a certain button-downs-and-shiny-shoes crowd goes for dinner before hitting the club on a Saturday night, and it's where downtown suits head for a business-class lunch. It’s also a great place to go when someone else is paying, and it’s the spot where locals hang at the bar for oysters and a burger. It’s quite the scene, and it's still one of the best People Watching restaurants in New York City. No one really talks about Lure as a hot spot anymore, but business appears to better than ever.

Much of Lure’s menu is tried and true, and some of it has even improved with age. You can’t beat the crispy rice with spicy tuna, and the burger alone—with its salty-sweet bacon onion jam—makes this place worth a visit. You can go steak, you can go fish, you can go raw bar, or you can just come to drink. The bottom line is: You'll spend around $80 per person for a full dinner, and you'll probably leave happy.

Featured in

.
The 20 Best Burgers In NYC guide image
Guide
The 20 Best Burgers In NYC

All the essential New York City spots where you should eat a charred patty between two buns.

The Soho Lunch Guide guide image
Guide
The Soho Lunch Guide

All the best places to eat lunch in Soho.

The NYC Delivery Guide For A Big Night In guide image
Guide
The NYC Delivery Guide For A Big Night In

39 places to help make dinner at home feel like a special occasion, or at least more special than dinner at home.

Where To Get Sushi Delivery And Takeout In NYC guide image
Guide
Where To Get Sushi Delivery And Takeout In NYC

23 places to get some quality raw fish.

Suggested Reading

.
The Best Restaurants In Soho guide image
Guide
The Best Restaurants In Soho

Where to eat in a neighborhood known for tourists, high-end boutiques, and the occasional random dental clinic.

The 20 Best Burgers In NYC guide image
Guide
The 20 Best Burgers In NYC

All the essential New York City spots where you should eat a charred patty between two buns.

Bar Tulix review image
7.7
Review
Bar Tulix

Bar Tulix is a seafood-heavy Mexican restaurant in Soho with food from the chef behind Oxomoco and Speedy Romeo.