UCSB is a big part of Santa Barbara’s identity, but it’s important to note that it’s not actually in Santa Barbara. It’s in Isla Vista, a tiny enclave 15 minutes down the highway. And Freebirds is its most iconic eating spot. The 30-year-old burrito joint is a full-blown national chain these days, but we simply don’t care, and neither does the mob of stoned college kids waiting in line. The original Isla Vista location is required eating.
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Norton’s Pastrami & Deli
Norton's in Santa Barbara is an old-school diner where pastrami is the star.
Sopes are the thing to order at Cuernavaca, an order-at-the-counter Mexican joint in Santa Barbara.
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Every beach town needs a spot for a post-surf breakfast burrito, and Brother’s is where to go in Hermosa Beach.
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