There are many reasons why you should go to Soderberg in Soho. One is to sit down with a cup of good coffee whilst also being conveniently close to one of their many USB ports. Another is their seriously tasty cinnamon rolls. And really, the ultimate reason to go to Soderberg is to feel really, really cool. Do you look like you’re starring in a comedy sketch entitled The Sogfather after a bus splashed you? No problem, this laidback Swedish spot is full of enough Scandi furniture, people wearing beanies, and an indie top ten soundtrack that will make you feel human again. They’re open until 7.30 during the week and their evening smörrebrod platters are an excellent reason to hang about for an extra hour or two if you’ve spent the day working here.
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