The guys who for better and worse brought us Busaba, Wagamama, and Hakkasan have a new joint in Chinatown. And it appears that they have now completely lost their minds. But with genius and insanity so closely acquainted, they’ve actually got something pretty good going on with their newest spot, Ichibuns. The restaurant is a super colorful spot set over three wildly different floors, and the menu includes things like king crab ramen, wagyu beef sushi, and a panko-crusted burger, all quite enjoyable. Their drinks are sealed in plastic sippy cups and their smoking negroni looks like a genuine fire hazard thanks to their flavoured smoke machine. In other words, it’s all a bit mad, but also a lot of fun. Come with a not-too-serious group as a way to start out your night in Soho.