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Freda Salvador


Freda Salvador

Meet Freda Salvador the next massive shoe brand you may not have heard of.

We first discovered these shoes - specifically an awesome pair of light pink suede oxfords - at a boutique in Hayes Valley, and knew we needed them immediately. The cutout around the ankle, the studs around the circumference... we had to have them. In addition to looking great, they're also extraordinarily comfortable and they make flats look damn sexy.

Freda Salvadors's co-founders are the excellent Megan Papay and Cristina Palomo-Nelson, who recently opened their flagship store on Fillmore Street (the shoes are also available in select Barney's, Bloomingdales, and Neiman Marcus).

These ladies have impeccable style and taste amidst the Nerd Nation that is SF. Given their office is hq'ed in Sausalito, Cristina and Megan offer a unique perspective on food and drink in the Bay Area.

Follow the Freda ladies on Twitter,Insta gram and Facebook or visit their store in San Francisco at 2416 Fillmore Street.

Megan and Christina’s “Perfect For” Picks

Farley Bar Perfect For: Outdoor/Patio Sitaution 602 Murray Cir

“Small plates, good burger, great drinks and amazing views of the Golden Gate Bridge. Fire pit and adirondack chairs for late night lingering.”

Sol Food Perfect For: Serious Take-Out Operation 901 Lincoln Ave.

"Authentic Puerto Rican food and fun atmosphere...super casual. Order at counter and food brought to your table. The Pollo Horno with garlic plantains and pink beans is insanity! You must use the Pique hot sauce on everything."

Bar Bocce Perfect For: Strollers 1250 Bridgeway

“Really good pizza, bocce for adults and an entire sandy beach on the Bay for the kids to run around. Tip for families…you can bring a blanket (and your own wine/beer) and sit on the beach to eat. Just order at the bar. Happy kids = very happy adults!”

Sushi Ran Perfect For: Impressing Out Of Towners 107 Caledonia St

Arguably the best sushi in the entire Bay Area. Reservations are difficult, but they are pretty accommodating towards walk-ins. Get the Salmon Citrus Roll ‘the old way.'”

Fish Perfect For: Unique Dining Experience 350 Harbor Dr.

“Unbelievable seafood. Just so good. I love the crab roll, oysters, clam chowder, and guacamole (random and not seafood, but so good). Another order at the counter spot, but seating is picnic tables outside literally in a Sausalito marina. Great vibe. One of my favorite things to do on a nice day is rent a paddle board at Sea Trek Kayak and paddle over to FISH for lunch.”

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