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Facts often get ignored these days, because it’s Instagram’s world, we’re just living in it. Up can be down, down can be up, but nobody questions reality if you've captured a picture "Perfect For" the 'gram, even if it is slightly filtered. And don’t get us wrong, we're all in on the Instagram game. Without it there would be no #EEEEEATS, and without #EEEEEATS who knows where we’d be - probably face down in a gutter somewhere.

But there's something we need to be honest about, and it goes against everything Instagram will tell you. We don't like the pepperoni and whipped ricotta pizza at Coalfire. It makes an infinitely better picture than it does actual meal. The ricotta adds nothing to the overall enjoyment of the pizza from a flavor standpoint, unless you get pure enjoyment from snapping the perfect shot.

There. We said it.

Is Coalfire’s pizza bad? No. But it’s not great either. Coalfire is convenient to have as a neighborhood pizza joint, and we consider it the kind of place you want for a casual family or friends dinner on a Sunday night. Eating in or carrying out is acceptable, because either way it’s going to be laid back and pretty straightforward. But Coalfire won't elicit the endless debate you might have with your friends on whether thin crust or deep dish pizza reigns supreme. That's because the thin crust pizza here won't leave a big enough impression for anyone to bother discussing.

A pizza costs anywhere from $15-$20, and they are easy enough to supplement with some leafy green salads in an effort to make Coalfire a well-balanced meal. As far as the pizzas goes though, it’s not breaking any food related records, unless those records have to do with your social media likes. But that will be more rewarding than the pizza itself.

Food Rundown

Pepperoni & Whipped Ricotta Pizza

This is an instance of Instagram picture trumping food. It’s not a bad pizza, but the ricotta is plain and doesn't add anything as far as flavor goes. And while the pizza wouldn't look as cool without the cheese pillows, we prefer a plain pepperoni.

Italian Sausage & Onion Pizza

The sausage is pretty good, and the onion adds a bit of sweetness. Overall the reds sauce pizzas will be solid with whatever toppings you want, we just don’t like the ricotta.

Apple & Endive Salad

The salads are all sizable and big enough to split amongst three or four people to compliment some pizza. We like this version with escarole, frisee, and radicchio tossed with apples, faro, blue cheese & walnuts.


We actually like the calzones more than the pizzas, and they are almost equally as large. All calzones come stuffed with mozzarella, ricotta, and romano cheese, along with your choice of filling. There's a heavy dose of ricotta in the calzones too, but it adds flavor when backed in with everything else, unlike when just glopped on top of the pizza for show.


Cupcakes that come in fresh from Chicago Cupcake. These things are as dense as a ton of bricks, but you should at least ask what flavors are in stock for the day.

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