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January 14, 2021
11 Zero-Proof Spirits to Try Because You’re Doing Dry January
Make a good booze-free cocktail.
Written by
Bryan Kim & Diana Tsui

There are certain things you need to make a good cocktail. Ice is generally helpful, and it doesn’t hurt to have some sugar and acidity. Alcohol, on the other hand, is not actually required - which is especially good to note if you’re testing out Dry January but still want to sip on something more flavorful than LaCroix. For your non-alcoholic drink, try a zero-proof spirit.

What’s a zero-proof spirit? It’s a blanket term covering non-alcoholic beverages that are infused with flavorings. Usually, they’re water-based and feature herbs like fennel or turmeric root, fruit juices, or even vinegar. Some try to mimic certain alcohols in terms of color and flavor profile, so you’ll see non-alcoholic versions of gin or tequila, while others are harder to classify (such as Proteau, the one with vinegar).

To help you find the one that’s right for you, here are some of our favorites.

We’re recommending these products because we actually use, and like, them. Things you buy through our links may earn us a commission.

If You Want A Martini

Seedlip Garden 108

This zero proof beverage tastes like a crudité platter with a touch of mint. Like the other spirits from this brand, it’s clear and water-based, and it might remind you of gin. You could easily stir it with some ice and add an olive to make a zero-proof Martini, or you could just pour it over ice and top with some ginger ale.

Get Seedlip Garden 108 ($45) →

For A Zero-Proof Vodka Soda

Seedlip Grove 42

This non-alcoholic spirit is about as straightforward as it gets: It smells and tastes like citrus. Throw it in just about any cocktail that calls for a clear spirit (vodka, gin, tequila, etc.) or add it to some seltzer.

Get Seedlip Grove 42 ($35) →

The Mezcal Substitute

Optimist Smokey

If you like mezcal, you’ll enjoy drinking Smokey. It’s surprisingly deep, slightly bitter, and like it’s name implies, has that woodsy, burning smell you associate with the agave-based spirit. Sip it neat or throw it in a highball.

Get Optimist Smokey ($35) →

If Gin On The Rocks Sounds Good

Optimist Fresh

Looking for something that reminds you of walking through a herb garden? Try Optimist Fresh. It’s smooth and refreshing and you can really taste the fennel and tarragon as it’ll linger on your tongue between sips. Mix it with some tonic or ginger ale.

Get Optimist Fresh ($35) →

If You’re Doing Aperitivo Hour


Ghia is juicy, intensely flavored, and reminds us of a non-alcoholic version of Campari or Aperol. Slightly sweet and pleasantly bitter, It would be excellent in a zero-proof Negroni or Aperol spritz. Add a plate of prosciutto and Parmesan, and you can pretend it’s 4pm in Rome.

Get Ghia ($33) →

If You Want To Pour Something In A Glass And Call It A Day

Proteau Ludlow Red

Proteau doesn’t try to mimic any specific alcoholic spirit, although it’s sort of like a zippy and acidic aperitivo wine you’d drink before or after dinner. The first thing you taste is blackberry juice, then all the ingredients creep in. There’s black pepper, hibiscus, dandelion, and even some fig vinegar that attacks your palate in a way that’s reminiscent of actual booze. Pour some on the rocks, and you’re good to go.

Get Proteau Ludlow Red ($19.50) →

If You’re Craving A Gimlet

Monday Gin

As the name suggests, this is a gin substitute, and it’ll work in just about any gin cocktail. The juniper flavor is pretty mellow, however, and mostly what you’ll taste is a subtle hint of ginger.

Get Monday Gin ($39.99)→

If You Want Something With Bite

Ceder’s Crisp

While this isn’t as complex in flavor as Optimist or Seedlip, it is exceedingly smooth and chuggable. It’s also pleasantly tart - and this might be due to citric acid, which is listed as an ingredient. Whatever it is, we’re on board. Pour some Ceder’s Crisp on the rocks, and add a lemon twist.

Get Ceder’s Crisp ($21.99) →

If You Want Something Tart And Bitter

Rasāsvāda Ruby Artemesia

Rasāsvāda’s zero-proof drinks aren’t even remotely like traditional spirits - and that’s not a bad thing. They’re tart, bitter, and concentrated herbal brews, and they make for some pretty compelling sipping. Ruby Artemesia - with its green tea and ume plum syrup - is our favorite of the bunch. Pour a glass, and drink it slowly.

Get Rasāsvāda Ruby Artemesia ($72) →

If You Want An Afternoon Pick-Me-Up

Kin Euphorics High Rhode

By the time 3pm slump hits, you might be tempted to reach for yet another cup of coffee. Before you do, consider this spirit instead. Kin Euphorics combines adaptogens (herbs used in traditional Chinese and Ayurvedic healing traditions to relieve stress) and botanicals into two blends with High Rhode being more suitable for daytime drinking and Dream Light for nighttime sipping. High Rhode is bitter and citrusy with a hint of sweetness. You’ll definitely want to add ice as it tastes best when it’s extra cold. If you want to play up the fruit flavor, pink grapefruit LaCroix is an ideal pairing.

Get Kin Euphorics High Rhode ($39.00) →

If You Like Mulled Wine

Kin Euphorics Dream Light

After everything that’s happened in the past year, you might have some issues sleeping. This beverage is meant to help you unwind at night. Dream Light is smoky with cinnamon, allspice, and nutmeg flavors that bring to mind German glühwein. And like glühwein, it also feels like a warm hug. You can drink it cold but if you really want to mimic the après ski environment, try giving it a gentle heat.

Get Kin Euphorics Dream Light ($39.00) →

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